Technology Investor IMCap Partners with Innovative CGI Software Specialist RenderThat
RenderThat receives growth financing from German micro-cap technology investor IMCap.
Hamburg, November 21, 2023 – Micro-cap technology investor IMCap is investing in the successful CGI software company RenderThat, adding another technology champion to its portfolio. The Hamburg-based specialist for computer-generated images, RenderThat, helps its customers with software, process know-how, and services for digitized product visualization. The company efficiently creates photorealistic, computer-generated images and films based on digital twins. Due to the rapidly increasing demand for digital content in eCommerce, personalized advertising, and technological leaps in digital image processing, such as the use of artificial intelligence, the CGI market is growing sustainably. The growth financing provided by IMCap will be used by RenderThat primarily for expanding its software product portfolio and for potential add-on acquisitions.
"For over 10 years, we have been working with industry-leading retailers and product manufacturers and know how to make all processes related to creating product visualizations more efficient for our customers with our software. With IMCap, we have now found a suitable partner who supports us financially, but also with expertise and experience in the further development of our company and especially our software solutions," says RenderThat CEO and Co-Founder David Wischniewski.
RenderThat creates digital 3D models, on the basis of which photorealistic computer-generated images ("Computer Generated Images" - (CGI)) of physical products can be efficiently created and edited in any design and in various scenes. The specialized CGI workflow software RenderThat HUB offers companies the possibility to easily and conveniently create their content, edit, manage and scale it in arbitrarily large teams. In addition, the HUB supports transparent and flexible collaboration with external stakeholders worldwide. RenderThat thus offers an efficient and scalable solution for the creation and use of product visualizations. The RenderThat HUB eliminates the inefficiencies of conventional methods such as elaborate photo shoots, which are very costly and time-consuming, especially for large product portfolios. With IMCap's involvement, the founders of RenderThat plan to further develop this leading technology and offer it to agencies and companies worldwide.
"Companies need more and more content, especially images and videos, for marketing their products across a growing number of digital and analog media. RenderThat is one of the pioneers in developing processes and software products that support and scale the development, editing, and management of digital assets. With the RenderThat HUB, customers can develop product content significantly more efficiently than with analog technologies, leading to a quick return on investment," explains Frank Gleitz, Partner at IMCap. "We are very pleased to support RenderThat, another champion from the software world 'made in Germany.'"
About RenderThat
RenderThat was founded in 2012 as a 3D agency and has since developed into a provider of software-based CGI solutions. The company has locations in Hamburg and Cologne.
The mission: To provide the easiest way to digitize products and thus create exciting content for product marketing.
RenderThat's customers include well-known companies such as beyerdynamic, Duravit, Schlaraffia, Hilding Anders, Bosch Siemens Household Appliances, and BMW, who rely on innovative visualizations for their products.
About IMCap
IMCap, based in Düsseldorf, is a focused investment company that invests in micro-cap software and technology companies with strong management teams, clear technology differentiation, and sustainable growth prospects. The IMCap team has many years of operational leadership experience in technology companies and proven software expertise. This enables them to reliably identify 'hidden technology champions' and soundly weigh the opportunities and risks of an investment. IMCap sees itself as an active partner that supports its portfolio companies both financially and with operational know-how, tools, and its own network in scaling their business models. This systematically transforms 'hidden champions' into leading, established software and technology companies.
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