Why My Business Should Switch to 3D Product Photography Now

In recent years, numerous marketing teams have successfully transitioned from classic product photography – with photographers, cameras, shooting, and retouching – to new 3D product photography, based on CGI and 3D data.

The techniques and workflows are quickly learned and can even be very well integrated into existing product photography and its processes. We'll show you how it works and what you should consider.

What exactly happens in 3D product photography?

Theoretically, taking a product image with 3D product photography is not much different from traditional product photography. The only exception: everything is 100% digital and completely adaptable. That's why 3D product photography is an effective method to skillfully stage your products and present them in a more sophisticated way.

In 3D product photography, there are also:

• a shooting object (= digitized 3D model of the product)
• a space (digital in 3D software)
• if applicable, other complementary props (also digital 3D models)
• one or more light sources (e.g., digitally simulated sunlight, lamp light, or window light)
• an imaginary camera (exists only virtually)

Compared to classic product photography, you no longer need to set up the product in the studio, stage it, or retouch it. The object can be easily moved to the desired position, virtually photographed from multiple perspectives, and then made available for use. This is particularly advantageous for bulky items such as cabinets, beds, or cars.

Why should I switch to 3D product photography now?

The reasons to switch to 3D product photography as soon as possible are very diverse. However, the biggest advantages lie in the speed of image creation, independence from suppliers and the internal production chain, as well as the cost-effective versatility and scalability of the ordered content.

Here is an overview of various items that are eliminated with the switch to 3D product photography:

Switch to less organization and logistics with 3D product photography

What creative product marketing team doesn't dream of implementing even the craziest product staging idea without technical or physical limitations and with minimal organization? The switch to 3D product photography enables precisely these creative freedoms and promises much more.

No material shipping for product shooting appointments

You largely avoid sending large or bulky items and the elaborate setup and dismantling of products at the photo shoot location. The associated annoyances, such as damaged or late-delivered goods, are a thing of the past. Of course, a 3D agency must also "virtually" photograph products in a certain way, but for this, it only needs product references and not the complete product. Typical 3D agencies work, for example, with product scans via app, samples or their product components, photo references, and preferably with CAD data. The unbeatable advantage here: Even companies that are not very digitally oriented or have been digitalization-phobic can easily switch to 3D product photography.

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