Changing an entire industry

Küchen Aktuell

Retail space is valuable. Different store locations, architecture, and lighting settings posed challenges. It was crucial to communicate on a variety of topics in an engaging and easy-to-understand way.

RenderThat developed the 'Magic Wall' — an interactive display using motion detectors to recognise approaching customers. Centrally controlled and automatically updated in all locations, the Magic Wall connects online and offline stores.

Customers can learn about products independently, building interest before engaging with sales reps. Marketing departments can easily update content, launch campaigns, and track analytics and usage stats.