Digitising a 250-year-old Manufacturer

KPM Berlin

Each KPM product possesses unique characteristics with individual painted stripes. Simply recreating porcelain from measurements was not an option. A solution was needed that retained the original character while enabling efficient digitisation and reaching new target groups.

A photogrammetry and laser scanning studio was established. A centralised database with role management handled further processing. Interior designers created "living worlds" for each specified target group — combining digitised products with styled environments.

KPM became the first bone china manufacturer to successfully transition into the digital age while preserving its 250-year-old tradition. Costly photo shoots were reduced, and the digital product warehouse enables rapid content creation in just hours.