Case Study: How we digitized over 1000 bathroom products for Duravit and visualized them X-fold

Goal: Thousands of product images - flexible and scalable

The goal of our long-standing collaboration with Duravit is to create high-quality and versatile product visualizations. The focus is on digitizing Duravit's extensive product portfolio – by creating digital twins for countless bathroom products. 

These digital twins enable the creation of any product content. For Duravit, RenderThat primarily generates cutouts and lifestyle images that can be flexibly used in various formats and perspectives.

The generated images are used for both online (website, social) and print (price lists, brochures).

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Challenge

The requirements for the different content formats must be considered: On the one hand, the cutouts in isometric, frontal, and top-down views must always be perfectly aligned with Duravit's corporate identity. On the other hand, more creativity is required when creating lifestyle images to create inspiring and authentic environments. This balance between precision and creative freedom, combined with the scaling of large amounts of data, makes the project so special.

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Solution

RenderThat relies on a proven and scalable content pipeline in its collaboration with Duravit. Our central software solution enables an efficient and transparent workflow, where all processes – from feedback loops to quality control – are digitally managed. 

A strong team of art directors and an international network of artists ensures perfect execution. 

To date, RenderThat has created around 1500 digital twins for Duravit and produced over 4000 product images for product catalogs, price lists, online shops, and marketing campaigns. This seamless integration of speed, quality, and creativity is key to the project's success.

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Result

The collaboration with Duravit shows how a well-thought-out content strategy combined with state-of-the-art technology creates long-term value. 

Duravit benefits from consistent quality in product visualizations, high flexibility, and a consistent brand image. Our visualizations have not only met expectations but have set new standards for product communication – whether it's highly scalable cutouts or particularly impressive lifestyle images.

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About the Client

For over 200 years, Duravit has been a pioneer in manufacturing high-quality bathroom furniture and sanitary solutions. The company combines innovative technologies, modern design, and first-class materials to transform bathrooms into unique feel-good oases. With a broad product portfolio and an international presence, Duravit is a brand trusted by millions worldwide. Their vision of design and functionality is reflected in every product – making them an indispensable partner for modern bathroom design.