Plenty of Cat Content for Finnern's New Kattovit.com Online Shop

Objective

For the launch of their first online shop, kattovit.com, Finnern, known for brands like Rinti, Miamor, Schmusy, and Kattovit, needed hundreds of product images. The step into direct-to-consumer (D2C) sales was to be supported by appealing visualizations of their cat food products.

Challenge

The challenge was to provide a large number of product images on time for the launch of the new online shop. This required efficient and precise execution to meet Finnern's high quality standards.

Solution

Our agency conducted intensive coordination regarding perspectives, lighting, and details of the images. With our central review tool, we were able to implement feedback quickly and efficiently, even asynchronously. This allowed the first proofs of concept to be rapidly aligned, and the production of the necessary assets for the shop launch could be ramped up.

Result

The successful launch of kattovit.com was supported by the timely provision of high-quality product images. Even after the launch, we continue to collaborate, creating additional images and new content formats, such as pet food packaging in boxes or lifestyle images with cats.

 

   

               

Products like this special drink for cats in a tall can format...

   

       

               

.. are easily visible from all sides. Just like in retail.

       

       

               

The packaging types (cans, pouches, boxes) were created once as a digital twin.

   

               

               

From these, all products, food types, and flavors can be easily staged as photorealistic product images...

   

       

               

... from all desired perspectives and in combinations, such as for product bundles here.

   

       

               

In the new online shop, the appearance is consistent due to the uniform product images. And it can be easily updated in the future.

   

             

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About Finnern

FINNERN GmbH & Co. KG is an independent family-owned company from Verden, Lower Saxony, which has been producing premium pet food for dogs and cats for over 35 years. With brands such as Rinti, Miamor, Schmusy, and Kattovit, Finnern offers high-quality products based on fresh meat and selected, healthy ingredients. The company places great importance on the highest quality and develops its products with a team of nutritionists to meet the special needs of pets.