Nestlé relies on digital twins and AI: What brands can learn from this content model
Nestlé relies on digital twins & AI for scalable content. This also benefits other brands.
Nestlé scales its content production with digital twins and AI – showcasing impressively how brand communication can be rethought in the digital world.
Recently, the company announced the establishment of an AI-powered internal content service model based on 3D visualization technology (NVIDIA Omniverse & OpenUSD) and the development of digital product twins. The goal: High-quality brand content at the push of a button – scalable, flexible, and efficient.
Why digital twins are booming in marketing
The use of digital twins – that is, detailed 3D representations of real products – allows companies like Nestlé to digitally adapt, localize, and integrate their product packaging into various campaign environments without new shoots.
By utilizing Generative AI, formats for social media, streaming platforms, or retail channels can be automatically created and adjusted – in more than six variants per campaign, as Nestlé describes.
According to its own statements, Nestlé has already created over 4,000 digital master products and plans to increase this number to 10,000 digital twins in two years. This demonstrates the company's clear vision: Scale content – with consistent quality, higher speed, and over 70% cost savings.
Scalable workflows – relevant not only for Nestlé
Nestlé's step is exemplary of a fundamental change: More and more brands are looking for solutions to efficiently meet the growing demand for digital content – across teams, markets, and platforms.
This is where we at RenderThat come in. With our RenderThat Hub, we provide companies with a platform that makes exactly this possible:
The RenderThat Hub – Content management for complex organizations
- ✅ Management of large product volumes as digital twins
- ✅ Editing and approval directly in the browser
- ✅ Collaboration across countries, departments, and agencies
- ✅ Localization & adaptation for different markets
- ✅ Revision security & versioning
Especially for companies with many brand managers, content teams, and stakeholders, the Hub offers a central infrastructure that focuses on simple workflows instead of complex processes.
AI as a turbo for creative efficiency
As with Nestlé, Artificial Intelligence plays a central role in our content creation:
- 🧠 Idea generation based on existing assets
- 🖼️ Variant production with just a few clicks
- 🔄 Automated format adaptations for social media, e-commerce & more
- 📂 Suggestions for templates, scenes & perspectives
Whether a master model becomes a cozy winter motif, an e-commerce variant, or a social story – all this happens without re-rendering or photo production.
Conclusion: Digital twins are the key to scalable brand content
Nestlé demonstrates what is possible with the right setup: High-quality, localized, and consistent content – produced faster, implemented cheaper, and orchestrated with AI support.
Companies facing similar challenges benefit from future-proof workflows, clear platform solutions, and AI-based tools. The RenderThat Hub is designed precisely for this: visual content at an enterprise level – for B2B and B2C.
About RenderThat
RenderThat is an agency for 3D visualization, digital twins, and scalable content workflows. With the RenderThat Hub, we help companies efficiently organize their product communication, centrally manage visual assets, and further develop them with AI support.
👉 Learn more: www.renderthat.com
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