Nestlé Leverages Digital Twins and AI: What Brands Can Learn from This Content Model
Nestlé leverages digital twins & AI for scalable content. Other brands can benefit as well.
Nestlé scales its content production with digital twins and AI – demonstrating impressively how brand communication can be reimagined in the digital world.
Recently, the company announced plans to establish an AI-driven, internal content service model based on 3D visualization technology (NVIDIA Omniverse & OpenUSD) and the development of digital product twins. The goal: high-quality brand content at the push of a button – scalable, flexible, and efficient.
Why Digital Twins Are Booming in Marketing
The use of digital twins – detailed 3D replicas of real products – enables companies like Nestlé to digitally customize, localize, and integrate their product packaging into various campaign environments without the need for new photoshoots.
By utilizing Generative AI, formats for social media, streaming platforms, or retail channels can be automated and tailored – in more than six variations per campaign, as Nestlé describes.
According to its own statements, Nestlé has already created over 4,000 digital master products and plans to increase this number to 10,000 digital twins within two years. The corporation pursues a clear vision: scaling content – with consistent quality, faster speed, and over 70% cost savings.
Scalable Workflows – Relevant Beyond Nestlé
Nestlé's initiative is emblematic of a fundamental shift: More and more brands are searching for solutions to efficiently meet the growing demand for digital content – across teams, markets, and platforms.
This is where we come in at RenderThat. With our RenderThat Hub, we offer companies a platform that makes exactly this possible:
The RenderThat Hub – Content Management for Complex Organizations
- ✅ Management of large quantities of products as digital twins
- ✅ Editing and approval directly in the browser
- ✅ Collaboration across countries, departments, and agencies
- ✅ Localization & adaptation for different markets
- ✅ Revision security & versioning
Especially for companies with numerous brand managers, content teams, and stakeholders, the Hub provides a central infrastructure that focuses on simple workflows instead of complex processes.
AI as a Boost for Creative Efficiency
As it is with Nestlé, Artificial Intelligence plays a central role in our content creation:
- 🧠 Idea generation based on existing assets
- 🖼️ Variant production with just a few clicks
- 🔄 Automated format adaptations for social media, e-commerce & more
- 📂 Suggestions for templates, scenes & perspectives
Whether turning a master model into a cozy winter scene, an e-commerce variant, or a social story – all of this happens without re-rendering or photo production.
Conclusion: Digital Twins Are the Key to Scalable Brand Content
Nestlé demonstrates what is possible with the right setup: high-quality, localized, and consistent content – produced faster, executed more cost-effectively, and orchestrated with AI support.
Companies facing similar challenges can benefit from future-proof workflows, clear platform solutions, and AI-based tools. The RenderThat Hub is designed precisely for this: visual content at the enterprise level – for B2B and B2C.
About RenderThat
RenderThat is an agency for 3D visualization, digital twins, and scalable content workflows. With the RenderThat Hub, we help companies efficiently organize their product communication, manage visual assets centrally, and develop them further with AI support.
👉 Learn more: www.renderthat.com
grace kondo
