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    Spreading products around the globe
    Miele
    Consumer Goods

    Spreading products around the globe

    Country-specific CGI content at scale — within tight budgets.

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    The Client

    Miele

    Country-specific CGI content at scale — within tight budgets.

    01
    The Challenge

    What was at stake?

    Creating thousands of CGI images requires reliable workflows. Country-specific content adds complexity — and regular product updates leave no time for new photo shoots.

    Miele challenge
    Miele 1
    Miele 2
    The Approach

    How we solved it

    02
    Miele solution

    RenderThat provided high-end CGI production quality aligned with Miele's internal workflows. Complex 3D models were optimised for the workflow while language-specific labels were updated across regions.

    03The Result

    Measurable Impact

    Miele was able to use the same images in multiple countries, retaining their image language and ensuring brand recognition worldwide.

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