Synchronised Prototyping & Content Production

Recticel / Schlaraffia

New products are constantly being developed under immense time pressure. Thousands of decisions must be made daily. Trade fairs, PR events, and campaigns have fixed deadlines that cannot be changed — and creating content after products are complete simply isn't an option.

RenderThat designed a synchronised content production workflow with high flexibility and links between marketing, development, and public relations. Standardised information snippets for materials, seam styles, and components make it easy for content production to start when the product does.

Thanks to the individualised process and streamlined workflow, content production is completed before the actual product is finished — decreasing cost while increasing speed to market.