Developing the Future of DIY Stores

From 200 tons of product to 90% CGI — in under two years.

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The Client

OBI

From 200 tons of product to 90% CGI — in under two years.

The Challenge

What was at stake?

The goal was future-proof digitization of the OBI product range for a variety of applications. Dealing with over 200 tons of products in the shortest possible time required serious planning and consultation.

The Approach

How we solved it

OBI came to RenderThat at a very early stage of the project, allowing the right steps to be planned from the outset. Using iterative, agile project management, the team supported OBI in digitization, consultation, development & implementation, marketing, and asset management.

03The Result

Measurable Impact

90% of the images in OBI garden brochures are computer graphics — achieved within less than two years

more than 90% of the images in OBI garden brochures are computer graphics — achieved within less than two years

less than two years

Now, more than 90% of the images in OBI garden brochures are computer graphics — achieved within less than two years. For comparison, IKEA — the pioneer in this area — took 5 years to reach the same point.

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