Animations for the Product Launch of the New Steinberg IXO Product Series

Goal

For the product launch of the new IXO product series, consisting of the IXO12 and IXO22 mobile audio interfaces, Steinberg had a clear vision: they needed high-quality animations for their website, product pages, and social media channels. These animations were to appealingly present the products in black and white variations, highlighting the unique features of the audio interfaces.

Challenge

One of the biggest challenges in this project was the tight timeline. Additionally, an extra requirement emerged during production: the integration of bundles, consisting of microphones and headphones, which needed flexible adjustments. These dynamic changes demanded quick and precise reactions from our team to ensure the high quality and consistency of the animations.

This is where the advantage of CGI and the flexible adaptability of scenes and assets came into play.

Solution

Our team created digital twins of the IXO product series based on CAD data. Through precise replication and dynamic animation, we were able to vividly represent the unique product features. Each animation was carefully conceptualized to optimally showcase the advantages of the audio interfaces and meet Steinberg's visual demands.

These animations served as the basis for the final result, which Steinberg realized in-house with their own labels, sounds, and vocals.

Result

The result was impressive: the animations were flexibly integrated into the final video production and delivered on time for the product launch. Through close collaboration with Steinberg and consideration of the specific sound design, we were able to ensure that the animations matched Steinberg's brand identity not only visually but also audibly.

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About Steinberg

Steinberg Media Technologies GmbH is a globally leading provider of audio interfaces and software solutions for music production, audio post-production, and game sound design. For over 30 years, Steinberg has stood for innovation and the highest quality in the audio sector. Products like the IXO series are characterized by outstanding sound quality, reliability, and user-friendliness, making Steinberg the first choice for creatives worldwide.

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More information about Steinberg can be found on their website: www.steinberg.net

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Steinberg: Close-up within the animation for the Line Out connections.

       

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Pan to a close-up of the USB 2.0 port of the Steinberg IXO.

       

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The animation for Steinberg pans further to the 5V DC IN connection.

       

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Both Steinberg IXO Audio Interfaces side-by-side in rich black.

       

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Both Steinberg IXO Audio Interfaces side-by-side in white.

       

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At the end of the animation: The entire Steinberg IXO product series in all colors side-by-side.

       

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Discover the possibilities of 3D animations and CGI for product visualization and let our expertise inspire you.

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