How we got into the flow with Frankenstolz
Goal: Visuals for Brand Relaunch
Frankenstolz planned the relaunch of its brand with a new website and fresh design just in time for the most important trade fair in the furnishing industry, imm Cologne, in mid-January 2024.
At the end of 2023, RenderThat was commissioned to create entirely new and creative visuals for the Frankenstolz product brand and its four product categories.
Challenge: Creative Staging and Tight Deadline for Trade Fair Appearance
The bedding products manufactured in Germany by the traditional Lower Franconian company are divided into the product categories Sensitive Flow, Cool Flow, Warm Flow, and Natural Flow.
These four orientations were to be particularly reflected in the staging, and the bedding (pillows, toppers, and mattresses) was to be visually captured in a "flow" manner.
Where classical product photography reaches its limits, RenderThat, in close cooperation with the Frankenstolz team, was able to create the right scenes for the four product worlds – always focusing on the bed and bedding – as well as fantastic hero images for the new website at frankenstolz.de.
Result: Fast, Flexible, and Individual to the Desired Solution
The visual package was completed with top shots of the four product worlds featuring people sleeping in beds. Here, RenderThat also offers the flexibility to combine 3D visualizations with people from stock footage in a photorealistic way, as long as direct 3D visualizations with qualitatively flawless representations of people are not yet possible. And the results are impressive.
Overviews of the "Flow" Product Lines
Top Shots
Hero Shots
