SEEWALD Ortho: Brand Re-Launch with 3D Animation
See how 3D visualization brought the brand re-launch of SEEWALD Ortho to life.
Goal: New Brand in a Crisp Animation
SEEWALD Ortho, formerly Orthotherapia, aimed for a unified and modern brand presence as part of its relaunch campaign. In addition to traditional channels such as print, online, and image videos, an engaging animation was intended to support the introduction of the new SEEWALD brand and generate additional attention.
Challenge
The precise implementation of the client's storyboard, taking into account technical feasibility, posed a central challenge. Furthermore, strict adherence to the deadline was essential to avoid jeopardizing the planned relaunch date and the associated campaign launch.
Solution
Our team created digital twins of the recyclable PET capsule cans in the new design and staged them in an eye-catching animation. These digital models also enabled the efficient production of product images for the online shop and can be easily reused for future product content.
The management and communication for the animation and video between the contacts at SEEWALD and RenderThat were again completely digital and centralized in the review tool. The SEEWALD team was particularly satisfied with the fast feedback and efficient production that this enabled.
Result
The result is a 30-second video that impresses with its clear and informative presentation. The campaign is still active and has received consistently positive feedback in the first few months.
"Impeccable quality, fast feedback, and good value for money: This was a very good project with RenderThat; we are absolutely satisfied," says Ingo Derschmidt, responsible for strategic communication and PR at SEEWALD Ortho.
About SEEWALD Ortho
SEEWALD Ortho from Salzburg is a leading manufacturer of innovative food supplements and offers a wide range of micronutrients, medicinal mushrooms, monastery specialties, and organic cosmetics. With over 25 years of experience in the development and production of high-quality food supplements, the company places particular emphasis on natural ingredients and the highest quality standards.
